Marketing forms the great backbone of every company, organization, and businesses. However, the era of internet has changed how we used to do things. Everything nowadays relies on the internet to reach millions of people around the world. Digital marketing is the use of use of digital channels like social media, search engines, websites among others. It is a promising sector considering ever expanding and developing digital world.
There are many ways one can venture in this sector. But the easiest one is getting one of the best digital marketing books. Just like any other venture, for starters, there is n need to get a very complicated experts book. Going for a marketing book for beginners, you will have done justice to yourself. Generally learning is a process and each day you learn a new thing. The same case applies to digital marketing; since it’s a promising sector, people need to learn more about it.
Now we have several digital marketing. Due to this, people need to have a better understanding of each type and how it operates. Some of the branches include mobile marketing, social media, email, content and paid search. There are books dedicated to the digital marketing and keeps updating their information regularly. This is to ensure that readers can have the latest info and learn new tricks. Now, we have collected a list the top 10 best digital marketing books in 2018 reviews you can’t get anywhere else. They are available on Amazon and easy to get to keep your digital marketing art improving day by day.
1. Digital Marketing Strategy, Implementation and Practice
This book provides a comprehensive and practical guide on how you can use both digital media and technology to meet your company’s marketing goals. It links marketing theory with practical business experience to help you learn digital marketing in the real world. There are case studies and interviews with top companies like eBay and Facebook. Through this book, you will learn best practices for developing a digital marketing strategy and success factors for key digital marketing techniques.
2. Digital Marketing by Ira Kaufman
Ira Kaufman’s book ranks among the best digital marketing books because it is pretty easy to understand. It draws the latest digital tactics and insights to help companies grow through digital integration. The book gives you a roadmap to adopt a digital mindset and incorporate digital trends strategically. The interactive guidebook allows the reader to find additional content on the website.
3. Simon Kingsnorth Digital Marketing Strategy
Author Simon Kingsnorth understands the importance of digital and social media in any business. He brings to life different strategies through case studies, illustrations, charts, and checklists. The book explores what digital marketing is and also covers topics on how to budget and forecast, customer service, how to analyze and perform social measurements, personalization, and acquisition among other topics that you will find useful. His book explains how to formulate the best strategy for any company.
4. Digital Marketing for Dummies
Authors Ryan Deiss and Russ Henneberry give you a top read among the best marketing books for beginners. It is a reader-friendly guide that shows marketers how to apply digital marketing strategies to expand their brand and increase audience engagement. It also helps you learn how to acquire and monetize customers. If you are not familiar with marketing in this digital age, Digital Marketing for Dummies gives you the latest tips for utilizing technology to get your product or service out to the public. This no-nonsense guide is among the top digital marketing books that will truly set you on the path to success.
5. Digital Analytics for Marketing
This book ranks among the best digital marketing books because it is filled with insights from industry experts and engaging interactive exercises. It arms students with the right tools needed to measure digital activities and how to use data to inform marketing strategy. Unlike other digital marketing books online, this comprehensive book introduces students to analytics platforms from a practical marketing perspective.
It shows them how to integrate large amounts of data from the web and social platforms by explaining how to connect the dots and humanize information to make the right marketing decisions. The authors of this book cover topics on web analytics, social media, and marketing analytics challenges. Its experiential approach and review questions will truly deepen students learning by helping them think outside the box.
6. Digital Minds by WSI
Just like the title suggests, this book gives you useful information about digital marketing for any business. 12 Things Every Business Needs to Know about Digital Marketing arms you with rich and useful information to give your company new strategies for content marketing, SEO, email marketing and responsive web design. It keeps you updated on the current trends and changes in social media marketing campaigns and mobile marketing.
7. Getting Digital Marketing Right
Just as the title suggests, this digital marketing textbook gives you a simple process to grow your business and reach your goals with powerful marketing. The book is perfect for small businesses or companies working on a tight budget yet determined to maximize returns and meet the business goals.
The book gives you six stages of the digital sales funnel to convert digital presence into something useful like customers and leads. It equips you with the right knowledge to develop a strategy with five simple steps. The book emphasizes mostly on two important things that will grow your business and guarantee good results. You should consider it as part of your collection of top digital marketing books especially if your company is on a tight budget.
8. Digital Marketing in 2018 by David Bain
David Bain’s book shares and expounds on information that leading experts shared with him during a December 2016 interview. His show allowed 107 experts to share with the audience their top actionable strategies for 2018. Digital marketing is ever-changing, and the best way to keep up the pace is to read and implement tactics used by successful experts in different fields. This book is an easy-to-understand actionable resource that will positively impact your business when you utilize and implement every advice that experts like John Lee Dumas, Yara Starak, and Natalie Sisson use.
9. 7 Critical Principles of Effective Digital Marketing
Kasim’s book isn’t your ordinary digital marketing textbook packed only with information to make you look good at a conference. This is a book that gives you value and a foundational approach to digital marketing to help you grow your business in a short period. Rather than talking about all the strategies that most digital marketing approaches start with, The 7 Critical Principles of Effective Digital Marketing establishes a foundational structure from which every digital marketing initiative should operate. The principles outlined in Kasim’s book are simple and help align digital marketers with unchanging and foundational beliefs.
10. The little Book on Digital Marketing by Joseph Stevenson
Stevenson’s book has the most up-to-date examples of keyword research methods that professional digital marketers and SEO agencies use. Being an SEO expert himself, Joseph Stevenson gives you everything from long-tail keywords, keyword research to exact match and how to find keywords with the most volume and least competition. The Little Book on Digital Marketing is a must-have book that will help your business familiarize with social media marketing through keyword research SEO.